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Senior Product Marketing Manager



Marketing & Communications, Product
Boston, MA, USA · Remote
Posted on Monday, December 11, 2023

Who We Are

PathAI is on a mission to improve patient outcomes with AI-powered pathology. We are transforming traditional pathology methods into powerful, new technologies. These innovations in pathology can help accelerate drug development, improve confidence in the accuracy of diagnosis, and get life-saving therapies to patients more quickly. At PathAI, you'll work with a diverse and talented team of people, who are dedicated to solving complex problems and making a huge impact.

Where You Fit

The Senior Product Marketing Manager will join the BioPharma Product Marketing team at PathAI and will be responsible for leading the marketing strategy for our algorithm products. This person will be able to drive their own strategy and contribute to building the Marketing function as they partner with cross-functional teams, develop customer and KOL relationships, and be a thought leader for our Business Development and Product Management teams. The ideal candidate is someone who has product management and/or product marketing experience, and comfortable leaning into downstream execution in support of the sales team.

What You’ll Do

Innovation and Launch

  • Create launch plans for new product(s) or service(s) in partnership with Product and Business Development teams including target customer identification, key messages, go-to-market plan, and market growth pathways
  • Track product performance in collaboration with the Product team, and deliver related score cards and presentations to senior leadership

Marketing Execution and Communications

  • Partner with Digital Marketing on channel selection, investment and digital metrics reporting
  • Lead creative agencies on creative and content development, from brief creation to project management, to output/deliverables
  • Create PathAI's communication strategy for industry conferences and publications in partnership with Scientific Programs team

Sales Enablement, Market Insights & Analytics

  • Identify opportunities to achieve sales targets through marketing tactics
  • Use market, user, and other customer data to draw insights for informed and effective business decisions
  • Develop sales pitch collateral for business development team to secure new business and/or maintain pipeline of projects with existing customers
  • Track and summarize key competitive activities, implications, and recommendations
  • Design and execute marketing research or customer research projects to uncover unmet needs, whitespace, or new perceptions to inform marketing strategies and executions

Annual Business Plan

  • Contribute to the creation of the lead sheet and manage annual marketing strategy
  • Contribute to the setting of marketing objectives, strategies, and performance targets for the year
  • Inform development of the annual marketing tactical calendar and budget related to focus areas (product/service)for product/service

What You Bring

  • Bachelor's degree in business administration, marketing, communications, or a related field with 5+ years of experience in brand management or product marketing; or MBA with 2+ years of experience in brand management or product marketing
  • Excellent written and verbal communication skills
  • Experience with presenting recommendations and strategies to senior-level management. Strong PowerPoint experience is a plus but not required
  • Prior experience developing value proposition, brand/product positioning and messaging, and budget planning
  • Prior experience creating design content or guiding the creation of design content
  • Strong business acumen with experience in forecasting, analyzing sales data, analyzing competitor performance to understand business drivers and - distractors. Ability to synthesize analyses into key findings, implications, and recommendations
  • Strong desire and demonstrated experience with cross-functional communication and internal stakeholder management
  • Experience working with and/or managing agencies (or internal creative teams) in integrated communications, including brief development, evaluation of creative, and copy development
  • Experiencing interpreting customer and market insights and developing a market research plan
  • Experience in launching a SaaS, pharmaceutical, or a med device product or platform a plus but not required
  • Experience in pharmaceuticals, medical devices, or biotech a plus but not required

We Want To Hear From You

At PathAI, we are looking for individuals who are team players, are willing to do the work no matter how big or small it may be, and who are passionate about everything they do. If this sounds like you, even if you may not match the job description to a tee, we encourage you to apply. You could be exactly what we're looking for.

PathAI is an equal opportunity employer, dedicated to creating a workplace that is free of harassment and discrimination. We base our employment decisions on business needs, job requirements, and qualifications — that's all. We do not discriminate based on race, gender, religion, health, personal beliefs, age, family or parental status, or any other status. We don't tolerate any kind of discrimination or bias, and we are looking for teammates who feel the same way.